COURSE DESCRIPTION

The term ‘sales’ includes all the activities involved in selling an offering in exchange for something of value. Many consider sales to be the food that the business needs to survive in the long run. But while the term ‘sale’ refers to the actual transaction, the term ‘sales’ also encompasses all the activities which lead to this transaction.

Sales is a process that results in a transaction between two or more parties in which the buyer receives the offering and the seller gets something of value in return which is usually money.